For Your Consideration

If you are on the internet looking up movies or live in any big cities, you are likely familiar with a "For Your Consideration" ad. The one above is a current one, promoting American Hustle, and is somewhere on Sunset Strip in L.A. They are created for one purpose, to draw voters attention to a movie or performance. Generally these ads can be beneficial to someone like Christian Bale, who shocked everyone when he squeaked in for a Best Actor nomination over Tom Hanks and Robert Redford. Most films or performances that are already considered huge contenders, like 12 Years a Slave or Gravity, either opt out of these types of ads or just do them on a smaller scale, unlike American Hustle, where ads are all over the place. They're important to those movies/performances that are just swept under the rug that are just not getting buzzed about because of the "bigger and better" movies/performances that are stealing all the attention. Look around the internet and you will find For Your Consideration ads galore. 

When I thought about how I would set up this blog and looked forward to articles I would write, I always had in mind to do a For Your Consideration article for each of the main categories. I figured it would be fun to discuss a film or performance that really does not have much of a chance at winning, but that truly deserves the attention and some, if I were an Academy member, I would vote for. So, through this next week leading to Oscar Sunday, I will be posting my own For Your Consideration articles. I encourage you to look back and check them out! 

Just for fun, here are some more For Your Consideration ads from current and past Oscar Years: 

My personal favorites were the Meryl Streep and Melissa Leo ones. They hardcore campaigned for Meryl to get that third Oscar for The Iron Lady, and these ads helped people to realize she finally needed one. Melissa Leo notoriously paid for her own ads to be sent out, many people thought it would ruin her chances at winning Best Supporting Actress for the Fighter, but it turns out they helped. (Her ad is the one right above Argo) 

I hope you enjoyed looking at some of these, there are many more to be seen if you search for them. I also hope you look back to see my own Consider articles! Until then!!!